Kendrick, however, is a вЂњconsciousвЂќ rapper with the restless, self-lacerating consciousness of the God fearing-more suffering parishioner than confident preacher. The apocalypse on Untitled 1В has as little mercy for вЂњbad bitchesвЂќ and вЂњreal niggasвЂќ as it does for вЂњdiscriminating the poorвЂќ the rapture wonвЂ™t have much вЂrapвЂ™ in it. Surveying the contemporary rap scene, Kendrick (on Untitled 2) hollers: вЂњI see jiggaboosвЂ¦ I see StyrofoamвЂќ. Untitled 1, with its Book of Revelations imagery (вЂњplanes falling out the sky, trains fallinвЂ™ off the trackвЂќ) finds Kendrick reproachfully addressing the boss upstairs: вЂњI tithed for you, pushed the club to the side for you, who love you like I love you?вЂќ There are gnomic hints of Old Testament wrath amidst the cauldron of conflicted feelings Kendrick ventriloquises. Now subject to the financial pressures of the mainstream, Kendrick must resist the orders to compromise his art.Д«ut then thereвЂ™s KendrickвЂ™s true master. On Untitled 3,В Kendrick describes the antagonistic process of doing business with the exploitative вЂњwhite manвЂќ вЂ“ вЂњput a price on my talent, I hit the bank and withdrawвЂќ. With Kendrick, everything is calculated, and untitled, unmastered.вЂ™s un-title can be trusted to carry atВ leastВ a double meaning. The album is 8 tracks and can be heard on TIDAL, Spotify and Apple music.Jay Z once ruefully eyed hip-hopвЂ™s conscious/commercial divide by rapping: вЂњTruthfully, I wanna rhyme like Common Sense / But I did five mill and ainвЂ™t rapped like Common since.вЂќВ This conflict continues to dominate the discourse about rap lyricism,В but over the last few years, Kendrick Lamar has been proving that you can bridge that divide.Дespite his weird voice, his weirder voices, his oblique lyrics and baroque song-structures, вЂKing KendrickвЂ™ has sold millions, won Grammys, and managed to (to paraphrase Buzzfeed, probably) вЂbreak the internetвЂ™ simply by releasing a collection of вЂuntitledвЂ™ off-cuts from last yearвЂ™s universally lauded and largely anti-commercial album To Pimp a Butterfly. King Kendrick speaks on the government, police and most of all God on this collection of songs. The video can be seen on Swizz BeatzвЂ™s InstagramВ page. Swizz had a вЂњproud dad momentвЂќ showing his son making the beat. Egypt is probably the only five-year-old to be a producer on an album. KendrickвЂ™s platform forВ youth has taken him all the way to the White House to speak with Obama himself on the importance of mentoring the youth.ДЄn interesting factВ about UntitledВ is that Alicia Keys and Swizz BeatzвЂ™s 5-year-old son, Egypt Daoud Dean, helped produce вЂњuntitled 07|2014-2016.вЂќ Egypt was completely on his own when producing the beat for Kendrick. He took the opportunity at the Grammys to perform вЂњThe Blacker the BerryвЂќ and вЂњAlrightвЂќ to shine the spotlight on current racial issues. Kendrick has continually talked about what society has done to the black community. When it comes to the white man he says, вЂњ Telling me that he sellinвЂ™ me just for $10.99, if I go platinum from rappinвЂ™ IвЂ™d to the company fineвЂ¦he put a price on my talent I hit the bank and withdraw.вЂќ On the track вЂњUntitled 03вЂќ Kendrick goes back and forth to what the different races are telling him about the music industry, stereotypes in race and history. LamarвЂ™s versatility in his music is what keeps his fans wanting more.

Kendrick shows his love for jazz throughout this album. He goes in on the last verse saying вЂњ I could put a rapper on life support, guaranteed thatвЂ™s something none of you want.вЂќ Kendrick is calling out for both his bosses. The song goes between getting вЂњGod on the phoneвЂќ and вЂњGet Top on the phone,вЂќВ Top meaning Top Dawg Entertainment (and founder Anthony вЂњTop DawgвЂќ Tiffith), the record label heвЂ™s affiliated with. In вЂњuntitled 02вЂќ he manipulates his voice throughout the first couple verses of the song and the third verse, minus the adlibs.

Kendrick lamar untitled unmastered 3